Monday, February 25, 2008
One of my pet peeves/obsessions is with food escapism advertising directed at women. Biting into a _____ [whatever] = escaping your life!, your little bit of relief from the everyday, your flight, your alone time, blah. International coffees, Dove chocolates, sweets. (Women are never escaping with a nice pork roast.) I'm obsessed with this kind of advertising, I hate it, hate the implications, feh. Anyhow, Betty Crocker Warm Delights has hit a new low, albeit using the same spoon-fellating imagery these ads often use (nobody ever just EATS). This particular ad is missing the rhetoric another one of their ads has about licks needed to get to the center of it all, but it's basically an advertisement for an orgasm. Look at the woman on her back waving her feet in the air, or the pregnant woman (post coitum..apparently eating chocolate can make you pregnant). "You're just 3 minutes from heaven." Yah. Right. Thanks for clearing that up.
(click on porny photo for video link)