This . . . body-policing cycle—weight gain, scrutiny, weight loss, more scrutiny, repeat—that is one of the most powerful motors in the machinery of celebrity journalism. No celebrity can ever achieve the right weight, because there is no right weight; one is always too fat or too skinny, and one is always eating too much or too little. There’s no escape. There is only—for the publications that sell copies by stoking readers’ body anxieties, for the celebrities who manage to ink multimillion-dollar weight-loss deals, and for the diet companies that rake in consumers’ cash—profit.In fact, this piece points out that Simpson—or her handlers—or the machine—whatever—may be encouraging a bidding war by placed items about her weight gain/prenant eating habits. The real fuel of people's pain and worry makes this industry possible, but it feels like money will never let it stop.
Wednesday, December 14, 2011
This article in Slate about Jessica Simpson's possible pre-birth signing with Weight Watchers for post-birth weight loss endorsement sums up the whole game really well: