On their front page is the following:
Who are you calling obese?Except--of course--COAK isn't actually a coalition or independent organization of any kind, it's a marketing strategy from Anytime Fitness to get people signed up to their gym. Note the fake little kid handwriting of the logo and the drawing of the family.
We heard that September is National Childhood Obesity Awareness Month.
And people are saying that 1 in 3 of us are overweight or obese. They even use that weird word--EPIDEMIC--when they’re talking about us kids.
"Eat healthy." "Go run around outside." "Turn off the screens." We hear those things a lot, too. Well, Mom and Dad, can you help us out here? We need more than reminders and threats. We need good examples.
We’re in this together, so let’s fix it together.
If you want us to eat less junk food, then let’s eat better together. If you want us to play an hour a day, then come out and play with us.
That sounds like a healthy solution to us. How about you?
Here is the company's reasoning behind their campaign: "Too much blame is being placed on the kids," says Chuck Runyon, Anytime Fitness CEO. "Adults need to step up and be better role models if we want our kids to be healthy. That’s what this is all about."
Note also (this is my point) that there are some news sites reporting COAK as real news: "Coalition of Angry Kids send a strong message to parents"! Lllllllllllame.