This billboard--yes, you would see this driving down the street--is from the Physicians Committee for Responsible Medicine, who advocate a vegan diet and are targeting dairy products as a major contributor to body size.
I think we're supposed to be appalled by the butt, but all I could think was--wow, what a fabulous ass. Plus the hands squeezing the hips add to the overtly sexual nature of the image. I guess it's supposed to be a doctorly squeeze of the fat, though.
Are fat bodies so devoid of sexuality in the minds of the advertising agency/PCRM that this image is in their minds completely clinical? And can be used--negatively--to shame people? PCRM must think so, but the billboard that resulted is a bizarre kinky mess of shame, sex, hate, and dehumanization. They don't know what they're doing.
p.s. Some vegans are fat. Just sayin.
p.p.s. Thanks to The Society Pages for the article above (worth clicking).
